First of all....Welcome to the forum wieb!
I have the exact same situation as you. I have several plants that are indoors but need more light and I am very concerned about aesthetics. I am currently shopping and researching (again) so I'll include a few links below.
Something that has not been mentioned is buzz. Some lights, especially the 'shop' type lights will have a constant buzzing sound when the lights are on. I would find this really annoying having it directly in my living space. What I have read so far is that having an 'electronic ballast' is quieter. Please keep this thread public; I can learn a lot from your questions!
Some interesting links:
Welcome to BuyPlantLights.com — Purchase indoor plant stands, fluorescent fixtures, bulbs and more! Gardening Supplies | Greenhouse, Nursery & Hydroponic Supplies for Every Season at Home Harvest Garden Supply Gardeners Supply Company - Garden Supply Store and Gardening Tips I especially like the 'Tek Grow Light'
Quality glass greenhouses, greenhouse kits and supplies for gardening enthusiasts.
Hope these are new to you and help you out.